Haleem is the star of the season, say cloud kitchen owners who are hoping the sales this year would be better despite the night curfew.
The food industry is one of the many sectors that is getting impacted by the current global pandemic. Many restaurants have been shut down, people now prefer either dining in their own homes or getting their orders delivered right onto their doorsteps. A new concept of cloud kitchen is slowly gaining momentum in the food market. A cloud kitchen is basically a concept of a fully working kitchen that delivers to customers instead of giving them an option to dine in. During Ramzan a lot of cloud kitchens are back in business with necessary changes, ideas, and enthusiasm; hopeful of a good sale this year. This year a lot of kitchens that serve Hyderabadi food have mentioned that their main focus and star dish is Haleem.
Arjit Yadav, the proud owner of Cuisine Culture– A multi-brand cloud kitchen spread across 4000 sq ft. selling different cuisines from India including authentic North Indian food like Delhi Butter Chicken to Pan Asian Food. Last year with all the difficulties and crises faced because of the pan demic he had converted his entire kitchen into a huge godown to store all the necessities contributed by people and distributed 13- 15k of dry ration to those who needed it. They’ve also launched a new brand called Jashn-e-Daawat serving the most delectable and mouth-watering Haleem, Marag and Biryani for the festive season of Ramzan.
‘Safa’ an NGO that started 14 years ago by Fareesa Khan is all geared up and ready for this season. One of the many initiatives taken up by this NGO is providing employment to widows and deserted women by running a kitchen called Luqma. The ladies are trained to make traditional Hyderabadi cuisine by professional chefs. For Ramzan, there will be readymade Iftar packs that include freshly cut seasonal fruits, two savory items like lukhmis and samosas, and of course decadent Haleem.
Another proud cloud kitchen owner is Raza Abidi, who runs a centralized kitchen that supplies to guests through food aggregators. Abidi’s Kitchen serves authentic Hyderabadi daawat food. This year, like others the key focus is Haleem. For the convenience of customers, they have increased their delivery range through strategic tie-ups around the city.
“Things are looking bright for cloud kitchens this year as there are no such restrictions put on by the government yet. Last year Haleem sales were hugely affected due to the lockdown and people couldn’t enjoy the festive season like they usually do” mentions Pradeep Khosla, a consultant chef for hotels and restaurants.
Rizwan, an executive chef from a leading restaurant United Kitchen expects a comparative rise in sales of Haleem and expects a good crowd since they missed out on it last year. Although, he’s still a little skeptical of the present situation with the second wave of Covid hitting the city.
As per the various reports in media and estimates before the whole covid situation this delicacy used to make revenue worth 600 crores on an average, in the city alone. Whereas in 2020, According to an article in Times Of India, around 400 shops and eateries serving Haleem had decided to shut down in the wake of the first wave of Covid- 19 outbreak. Compared to last year, this year looks a lot more hopeful despite the night curfew. People of Hyderabad are all geared up to pray, fast and feast during this holy month and hopefully, make up for last year’s lost festive season.